In a world dominated by the Web, it is crucial (now more than ever) that your brand or your business has a prominent online presence. However, many business/companies/brands haven’t invested the time in making sure that their online presence stands out. Here are 8 reasons why your brand needs social media:
1. Everybody’s doing it.
Literally. The numbers of active users on social media channels is absolutely staggering. Here is a quick rundown of active users on the most popular social media channels:
Facebook: 1.49 Billion
Youtube: 1 Billion
Google+: 540 Million
Twitter: 316 Million
Instagram: 300 Million
LinkedIn: 187 Million
Pinterest: 70 Million
(Source: Social Media Hat)
That is a massive pool of people who you can potentially advertise to and reach out to to build your brand and make a statement. Social media influences everyone’s daily life, whether you want to admit it or not. For the younger generations, it has become a daily routine to check in on social media. For the older generations, conforming is inevitable if you want your brand to be successful. Statistics have shown that nearly 1 in every 5 minutes spent online is spent on social media–so yes, literally everyone is doing it.
2. Community building.
Imagine thousands, tens of thousands, hundreds of thousands, etc. of people sitting around a coffee table talking about your brand. That’s essentially the kind of community you can build with a successful online presence. Of course it may be hard to fit hundreds of thousands of people around a coffee table, but it’s not hard to fit hundreds of thousands of people on your Facebook page. When you start a discussion on your page, and people chime in, you’re building a sense of community. Your brand/business is at the center of the community, building you a larger customer base and increasing your credibility.
3. More customers, please.
Chances are, if you’re running a business, then you want more customers. You can’t pay the bills if you don’t have customers. Social media is a great way to grow your customer base through building the community that I mentioned previously. Advertising your products on your channels is a great way to sell stuff quickly. People don’t love social media channels that are too sales-y though. So, to appeal to social media channels whilst also trying to sell your products, you’ll need to develop a brand identity that appeals to your audience. Of course this approach varies from business to business, but if done correctly, it can bring in an incredible amount of business.
4. Sell easily.
If you sell products online, then Facebook makes it easy for you to sell right from your Facebook page. That’s so nice of them, isn’t it? The fact is, a lot of people are lazy. Having a “shop now” button embedded on your Facebook page makes it easy for customers to purchase your products, without having to go search for your products online. It’s all about convenience, convenience, convenience. And being able to integrate a “shop now” button allows for your community to do everything they want to do right on your page: interact with community, connect to your brand, and buy products.
5. Make professional friends, too.
Social Media is great for connecting with other businesses and brands and building partnerships. If you connect with another brand and cross-promote, it gives you the ability to reach their entire audience (a audience that may not have known you existed prior) and vice versa. For example, when I was first building my blog, The Rustic Willow, I participated in a lot of giveaways. These giveaways would be between multiple bloggers, and we would advertise the giveaway on each of our social media channels. This would allow my content/giveaway to reach a much larger audience than if I had done the giveaway by myself. Through partnerships, people learn about you and your brand, and may be so inclined to follow along and fall in love with your brand/product.
6. Keep up, and surpass, your competitors.
There is a very, very strong possibility that your competitors are utilizing social media. If you don’t keep up with them, and surpass their efforts, then your brand will become obsolete and theirs will be the front-runner. In order to assess what your competitors are doing right (and doing wrong) conduct a market analysis of what your competitors are doing. If you don’t have time to conduct your own market analysis, we would love to do one for you. Just contact us directly at info[at]thesocialwillow.com to inquire!
7. It’s FREE advertising.
Do you know what I really, really love? Free things. It’s absolutely free to start an account on most social media platforms. This means, it’s absolutely free advertising. Free, free, free. Of course there are prices involved with Facebook advertisements, promoted pins, Twitter ads, and the new Instagram ads, however if you build a bustling community on your channels you won’t have to resort to those ads. Wouldn’t it be great to not have to spend a dime and reach a huge customer base? Social media is the answer.
8. Google will love you.
Having multiple social media channels and a website tied to your brand will boost your SEO. This means that Google will favor you in search results because you’ll have a greater credibility than those who aren’t on social media. The more channels, websites, etc. that are connected to your brand, the better. For instance, if you sell headbands, there is quite the competition. However, if you only sell headbands on Etsy, you’re less likely to be seen in the Google search “headbands” than someone who sells headbands on Etsy, their own website, Facebook and Pinterest. Google is an extremely credible search engine, so they want to make sure they’re producing the best results for their users.
Have I convinced you to step up your social media game? If you’re on board but don’t know where to start, contact me at cat[at]thesocialwillow.com and I’ll answer any questions that you have regarding social media and building your brand online.