Google Alerts is a tried-and-true method for growing your following and getting more engagement on social media channels. I’ve been utilizing Google Alerts to grow my social media following, and my clients’ following, for a while now. It’s convenient, it’s effective, and it sames a bunch of time.
If you’ve never heard of Google Alerts, let me give you a quick rundown on what Google alerts is: Google alerts allows you to enter in a word or a topic, and it will send you daily (or weekly, depending on your preference) emails with articles that have that keyword or phrase in them.
For example, some of my alerts are: Social Media Marketing, Digital Marketing, and Entrepreneurs.
I choose to have a daily email sent to me and have all of my topics in one email–you can have them sent separately too, but it’s helpful for me to have everything in one place. It’s easier to keep track of and it’s much more pleasant to go through the articles that way.
So now that you have a little more information about it, let me tell you how to use Google Alerts to grow your following. One of the most effective ways to grow your audience is by sharing valuable content for your readers on your social media, linking to other bloggers’ and companies’ posts, and promoting interaction on your posts to grow your audience and engage in relevant topics.
However, you don’t always want to share the same bloggers’ and companies’ posts. You want to meet new brands and you want to connect with them and link to them so that they discover your brand as well.
So, with Google Alerts, you receive new posts on your chosen topics everyday (or every week). Receiving these posts gives you the opportunity to discover new brands and companies daily. With these posts that you receive, you’ll share 1-2 posts per day on your social media, linking to the company. This will make more companies and audience members aware of you and make your content on your social media diverse.
Google Alerts only shows you posts that are in the top 20 web results or top 10 news results for the term that you chose to get an alert for. This means that you’re getting extremely popular content delivered right to your inbox. If you post the articles, there’s a good chance you’re going to get a lot of interaction on them, because the more popular the article, the greater your reach will be on your social media (especially Facebook). And you’ll be able to see what kind of content people have been interested in in whatever niche you choose.
Another way to use Google Alerts is to see who is talking about you and your brand. Say I do an alert for “The Social Willow,” I’ll get alerts for posts that have linked to my brand or mentioned my brand, but may have not told me that they were linking to me. You could also do an alert for your name for the same reasons.
Google Alerts is such an easy tool to utilize, and it’s also free! Two thumbs up for free things. But the best part is that you can set up an alert in about 3 seconds. You can set up to 1,000 alerts too, so you can go crazy with alerts if you want too! You can also be as general or specific as you want: I tend to stay general, though if you want to narrow it down further you could (ex. set an alert for peanut butter! how fun would that be?!).
Head here to check out Google Alerts.
Have you used Google Alerts? How do you utilize it?