Ahhhhhh, finally. That’s what we’re feeling over here today at The Social Willow. Why? Because Facebook finally unveiled Facebook Reactions. In the past, your friends on Facebook, or your Facebook fans on your business page, were only permitted to “like” a post. Now, friends and fans are able to respond with “like,” “love,” “haha,” “wow,” “sad,” and “angry” just by scrolling over the “like” button and waiting for the pop-up menu.
So, why are we so excited about this? It gives us the chance to understand our audience more. Up until today, a company or blogger would post a post, then the only immediate feedback they would get is a “like.” That didn’t really convey much information to the company. Why did their audience like it? Did they think it was funny? Did it blow them away? Do they want to see more content like this in the future? All of these questions were left unanswered.
Of course, the audience was previously welcome to comment on a post to show feedback. But in a world of immediacy, taking time to comment is not as popular as we would like it to be, especially if it may have struck the wrong chord with some people.
In addition to the positive feedback, businesses can also receive instant negative feedback as well. Of course, companies want to strive to always receive positive feedback, but as any company owner knows, that’s not the case. So, why is it a good thing that we can get negative feedback so quickly? In the past, the audience may have just skipped your post if they disliked it. However, now they can respond with “sad” or “angry.” Despite the negativity, the audience is still urged to interact with your post with these additional options. The more interaction your post gets on a business page, the more people it will reach. So even though they didn’t receive the post well, it’s still helping your analytics. Plus, it’s telling you maybe to avoid content like that in the future if a majority of your audience responded that way.
For bloggers who are trying to narrow their niche, Facebook Reactions can help you tremendously. The new options will be able to help you narrow down your content to what your audience is looking for. Say for example you can’t decide between the DIY niche and the food niche, having your audience’s reactions can significantly help you in picking a direction to go in. Or say you already have a niche, these reactions can assist you in further narrowing down what posts resonate. For example, if you’re a cake blogger and you branch out into dinner recipes, you can see if your audience wants to see more of that content, or if you should stick to cakes.
The new changes are exciting and useful–just the kind of upgrades we like. We’re thrilled that Facebook has given us a way to understand our audience more–a way to pick their brains and understand their emotions. This will be able to help us craft better content in the future, and put out informative posts and articles that connect with the people that are most important to us: our supporters.